Ian Guest | Insurance Claims & Supply Chain Consultant | London

Expert Insurance Claims & Supply Chain Consultancy

Leveraging decades of experience from working for global general insurers and Lloyds of London syndicates. Based in London, serving the UK insurance market.

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Portrait of Ian Guest

Founded by Ian Guest

My journey in the insurance industry began as a graduate trainee loss adjuster, handling a wide array of domestic and commercial claims across East London. This foundational experience provided me with a granular understanding of the claims process from the ground up.

Over time, I transitioned into overseeing claims teams and building repair networks, culminating in a leadership role with responsibility for the claims supply chain at a global insurer. I have extensive experience in claims auditing and TPA (Third Party Administrator) management, including the creation and optimization of TPA models suited to Lloyd’s and the broader London market. My skillset includes negotiating legal services in the London market to deliver optimal value and results across complex, multi-jurisdictional claims. This unique career trajectory has given me a comprehensive, 360-degree perspective on the claims ecosystem—understanding not only claims management but also the intricate network of suppliers, partners, TPAs, and technologies that drive successful outcomes across the London insurance market. My expertise enables me to deliver tailored solutions and strategic value for Lloyd’s syndicates and London market participants operating in an evolving risk environment.

I don’t just understand claims; I understand the intricate network of suppliers, partners, and technologies that drive successful outcomes across multiple classes of business.

A Proven Track Record of Excellence

My experience spans the full spectrum of the insurance claims landscape.

Corporate & Strategic Leadership

  • Procurement consultant for two of the UK’s largest insurers.
  • Non-Executive Director (NED) for a leading UK motor repair network.
  • Head of Research and Innovation for a building repair network.
  • Chief Operating Officer for a specialised building firm.
  • Claims Supply Manager for a global insurer.

Project & Partner Management

  • Business development with a commercial & marine cargo salvager.
  • Adviser to a direct-to-insurer building repairer.
  • Project Manager for a property TPA joint venture.
  • Consultant on travel insurance for the largest UK bank.
  • Procurement lead for a major London syndicate.

Core Claims Expertise

  • Domestic & Commercial Property Claims
  • Supply Chain Procurement & Optimisation
  • Building Repair Network Management
  • Motor Repair Networks
  • Travel Insurance Propositions
  • Technology Renewals & Integration
  • Third-Party Administration (TPA)

Trusted by Industry Leaders

Proud to have consulted for some of the biggest names in the insurance sector.

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Ready to Optimise Your Claims Operations?

Let’s discuss how my experience can deliver value to your business. Whether you need strategic advice, project management, or procurement expertise, I’m here to help.

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Specialist Insurance Claims Consultancy | London, UK

We have undertaken extensive reviews and rate negotiations for legal services across all lines of business. It is a minefield for analysis as there are multiple data points which requires detailed exploration to be usable.


Hourly rates compared

Starting with the basics – comparing different firms rates by fee hierarchy. This is done by lines of business and then separated out into different offices, namely London and then regional.

As can be seen there is a wide difference in rates by firms. And all firms offer markedly cheaper rates in regional hubs compared to London offices.

We have extensive rates for comparison, although at this stage it is not possible to provide meaningful insights without further data analysis.

Comparing fees in more detail

To get towards having a meaningful data set for comparison purposes, we first need to see where each firms fee distribution is.

As is evident in the data set, there is a marked difference between firms of which fee hierarchy is the most prevalent. Firm F is very heavily weighed towards the top 3 earners (Senior Partner, Partner and Director). Firms B and E are more weighted to the associate bandings.

This makes a big difference to the overall weighted fee per hour when comparing firms.

To obtain a true picture of the average fee per hour by firm, we undertake this process for both the London and Regional offices. We then apply a weighting to the usage of these offices, and arrive at a final blended rate per hour.

Fee type by Line of Business

Hourly rates will vary by the Line of Business the matter will relate to. We compare all rates from an insurers panel, applying the blended average. By doing this we are able to compare true costs per hour across any panel firm.

Once we have collated the cost data we are able to immediately see the disparity in costs by firms. For example, on Property matters, is Firm J really worth the extra uplift on costs compared to Firms E and B? Often the answer is yes so the next stage is to quantify why that is.

In most cases though, the general feedback is that the panel firms are, to a lesser or greater degree, equal. In which case we adopt a two tier approach:

Market Comparisons

Comparing existing legal providers is a highly effective way to reduce costs within the panel. However, you don’t know how cost effective the panel is compared to the wider market.

We have thousands of data points collected as a wider industry benchmarking. As such we are able to provide an insight into how your cost base compares to the wider market.

Whilst Firms A through E are all billing an average hourly fee below the market average, Firms F through H are comparatively high. Firm H is approaching the top rate found in the market.

We have run multiple legal panel assessments for insurer clients and can ensure that you are getting the best value. Our expertise also extends to legal fee matter management systems to drive further insights and savings.

We have undertaken extensive reviews, tenders and audits on Loss Adjusters across all lines of business. It can be a minefield and higher fees do not always equal higher performance.


Loss Adjuster fees compared

Starting with the basics – comparing different firms fees. This is done by lines of business and then applied by:

The key with banded rates is to understand where your typical claims settlement sits. This way you can compare the band(s) that are most frequent to your book.

We have multiple data sets and are able to advise on how competitive, or not, your negotiated fees are.

Comparing fees in more detail

Comparing fees by bandings only shows a part of the picture.

Having undertaken an in depth audit for a leading UK insurer, we found that there was a large difference in average fees. This was despite their being very similar commercial terms.

Firm LA1 was consistently billing more per settlement banding than the other panel firms. In the lower band (up to £10,000) there was no real disparity. In the two bands up to £50,000 however, there was a marked increase in fees.

Our findings showed that on lower value claims, most loss adjuster invoices were as per the fixed fees. At the next two bandings, LA1 was frequently requesting an hourly rate to be applied. This took the claim outside of the pre-agreed fixed fee. This made the average fee significantly higher than the panel average.

Fee type by Line of Business

Service costs will naturally vary by line of business so it is vital when comparing average fees or total spend to do this by type.

For example, in a London market audit it was initially felt that the average fee claim settled was too high on Construction Liability claims. However, a data audit soon identified that the vast majority of claims required a major loss adjuster and therefore the application of hourly rates pushed up the average costs.

Conversely, commercial property average fees were the lowest as more claims were billed at the fixed fee bandings and at a recovery rate.

Indemnity

Fees are important but the biggest impact on the claims book is always going to be the indemnity spend. In the case of Loss Adjuster led claims it is ensuring that the panel firm is able to control costs in line with the policy terms and conditions.

In the case of firm LA1, when our audit showed their costs were higher than the panel average, they counter claimed that because of the quality of service, it still represented value for money.

Unfortunately when reviewing the claims outcomes, it became very clear that in fact the opposite was the case and the higher fee was matched by higher average settlement costs.

We have run multiple commercial models for Loss Adjuster panels. These have been fine tuned to provide the best outcomes for both the insurer and the Loss Adjuster.

Not all TPA’s are equal. Not even close in some cases. We have undertaken extensive reviews, tenders and audits to know what to look for with a view to helping clients understand the impact of different models on claims indemnity costs and time to serve.

We generally find that TPA fees don’t self-fund; they won’t cover operational costs. As a consequence, the TPA function becomes a loss leader which can only operate at the fee levels they do if that function can feed another part of the business.

For example, we reviewed the TPA panel for a leading London syndicate’s US property book and found the following;


TPA fees compared

Taking 10 sets of TPA data which cover comparable lines of business, we can see that the secondary fee (loss adjuster or other owned service) is substantially more than the total TPA fee on its own.

Whilst a higher TPA fee can (Firm C) offset the need for higher secondary fees, that is not always the case (Firm I).

The key, as ever, is to be able to compare all aspects of associated fees to be able to provide accurate benchmark comparisons of costs.

Secondary Fees in more detail

Undertaking a full audit of a UK based TPA for a major insurance client, we soon discovered that their primary focus was revenue generation into the wider group.

On average, they were instructing their own companies 2.3 times for each TPA instruction they received. On a large number of instructions, up to 5 group companies were instructed.

The number of low value claims settled at desktop was minimal and secondary fees were spiralling out of control. As can be seen, the TPA fee element of total costs looked quite insignificant.

Fee Costs vs Indemnity Spend

Fees are obviously only a small part of the overall claims spend. Indemnity, at least on most claims, will always be the higher proportion of total claims costs.

What we look for here is value for money. Larger claims incur larger fees, as do more complex claims even at a lower claims amount threshold.

So when we compare the total fees as a percentage of total claims costs (all fees + indemnity) we can start to draw comparisons between different TPA performances.

On the face of it, Firm E is providing good value for money, whereas Firm G really is not. There is of course a very important caveat to this assumption. If leakage is rampant then value for money will significantly drop. Equally, Firm J looks to be adding less value, but was achieving very strong indemnity controls and fraud detection rates.

Customer Service

It is not just about costs, but service too. When TPA’s instruct themselves it adds complexity and time delays to the claims duration.

Looking at a simplistic measure of indemnity spend vs elapsed days, it is evident that Firm H is taking too long to settle low value claims. In contrast Firms A and G are concluding claims in half that time.

Elapsed days are only one customer measure, but it is an important one.

Infographic: The London Market Claims Ecosystem

The London Market Claims Ecosystem

An infographic mapping the intricate web of claims interconnections

The Core Participants & Their Roles

The London Market claims process is a collaborative effort, orchestrated by several key entities, each with distinct responsibilities. Understanding these roles is crucial to navigating the claims journey. This diagram illustrates the primary participants and their fundamental interactions.

Insurance Broker
Represents the policyholder. Manages First Notification of Loss (FNOL) submission, typically via ECF. Advocates for the client throughout the claims process, liaising with insurers, negotiating settlements, and providing claims strategy advice. Ensures clear communication.
Lead Syndicate / Managing Agent (MA)
The primary risk carrier (or their representative) for a given policy. Sets the claims strategy, manages ECF responses, and is the key decision-maker. Appoints and manages experts (Loss Adjusters, Legal Firms). Oversees any delegated claims authority and plays a central role in the Lloyd’s Claims Scheme and SCAP for agreement with following market.
MGA / Coverholder
Authorized by a Managing Agent (via a Binding Authority) to underwrite risks and often to handle claims on behalf of syndicates. May have specific Line of Business expertise. Collects premiums and manages claims bordereaux reporting to the MA. Can have delegated claims settlement authority up to agreed limits.
Third-Party Administrator (TPA)
An outsourced provider managing claims handling services for insurers or MGAs. Handles claims from FNOL to settlement for specific portfolios or lines of business, operating under delegated authority and strict Service Level Agreements (SLAs). Often utilized for volume claims or specialized expertise.
Loss Adjuster
An independent expert appointed by insurers (or their delegates) to investigate the cause, nature, and extent of a loss. Assesses damage, evaluates the financial quantum of the claim, interprets policy conditions, and often negotiates settlement with the policyholder or their representatives. Provides detailed reports to the insurer.
Legal Firm
Provides specialist legal advice on policy coverage, liability, and quantum. Manages dispute resolution through litigation, arbitration, or mediation. Defends claims against policyholders or insurers. Investigates potential fraud and pursues recovery actions. Appointed by insurers, MGAs, TPAs, or directly by large policyholders.

The Core Claims Journey

A claim’s journey through the London Market follows a structured, technology-enabled path. While complex claims have many nuances, this flowchart illustrates the typical process for a subscription market risk, highlighting key systems and agreement protocols that ensure efficiency.

1. First Notification of Loss (FNOL)

Policyholder informs Broker, who submits the claim to the Lead Insurer via the Electronic Claim File (ECF) system.

2. Triage & Expert Appointment

Lead Insurer reviews the claim, assesses complexity, and appoints experts (Loss Adjusters, Lawyers, etc.) as needed.

3. Investigation & Quantum

Experts investigate the cause and value of the loss, reporting their findings back to the Insurer and Broker.

4. Claims Agreement Protocol

For subscription risks, agreement is streamlined. The Lloyd’s Claims Scheme or SCAP gives the Lead authority to agree the claim for following insurers.

5. Negotiation & Settlement

Broker negotiates the final settlement with the Lead Insurer on behalf of the policyholder.

6. Payment

Funds are collected from all participating insurers via central market systems (e.g., DXC) and paid to the Broker for transfer to the policyholder.

Claims Interconnections by Line of Business

The nature of the risk fundamentally shapes the claims process. Different lines of business place emphasis on different experts and interactions. Below is a comparison of how the claims ecosystem adapts to various specialty risks.

Commercial Property & BI

Claims are driven by physical damage. The process is dominated by on-site investigation to determine the cause and quantify the cost of reinstatement and lost income.

Key Players:

🕵️ 🧾 🤝 🏢

The Loss Adjuster’s report on damage and valuation is the central document driving the claim forward, especially for property damage. Forensic Accountants are vital for complex Business Interruption calculations.

Professional Indemnity (PI)

Claims arise from allegations of professional error or negligence. The process is typically litigation-driven, focusing on legal defense strategy, coverage analysis, and expert witness testimony from the outset.

Key Players:

⚖️ 🤝 🏢 🧑‍🏫

The immediate appointment of Legal Firms (Defense and Coverage Counsel) is the critical first step. Expert Witnesses specific to the profession involved are often crucial.

Marine (Hull & Cargo)

These claims are global, involving damage to vessels (Hull) or goods in transit (Cargo). Swift on-site assessment by technical experts (Surveyors) and understanding of maritime law are crucial.

Key Players:

🚢 ⚖️ 🛡️

Marine Surveyors provide initial damage assessments. Average Adjusters quantify complex claims like General Average. Maritime Lawyers and P&I Clubs handle liability aspects.

Cyber Risks

Cyber claims are a crisis response to events like data breaches or ransomware attacks. The focus is on immediate incident containment, forensic investigation, legal compliance, and managing reputational fallout.

Key Players:

💻 ⚖️ 📢 💰

The claim is a live incident response, managed by a panel of pre-approved specialists (Forensics, Breach Coach, PR, Negotiators) activated by the insurer, often coordinated by a TPA or specialized MGA.

Energy (Onshore/Offshore)

Energy claims often involve high-value, high-complexity events (e.g., damage to rigs, pipelines, refineries). They require deep engineering, environmental, and contractual expertise to analyze cause, control loss, and plan remediation.

Key Players:

⚙️ 🌍 ⚖️ 🕵️

Highly specialized engineering consultants and environmental experts are central. Specialist Loss Adjusters coordinate the multi-faceted investigation and quantification.

Reinsurance

“Insurance for insurers.” Claims are typically a B2B transaction based on the underlying claim paid by the ceding insurer. Data quality, accuracy of bordereaux, and treaty/facultative wording interpretation are paramount.

Key Players:

🏢 🤝 🏦 🧐

The claim is a data-driven process, relying on the quality of claims bordereaux from the Cedent. Reinsurers may conduct claims audits for large or unusual losses. The Reinsurance Broker facilitates communication and settlement.

Infographic based on Ether Introductions and the Deep Research report: “Interconnections for Claims in the London Market”.

This is a visual representation and does not constitute financial or legal advice. No SVG or Mermaid JS was used in the creation of this document.

Simply put, we specialise in dealing with Insurance Claims Supply Chains. We have experience at all stages of a functions journey, from very beginning to highly evolved and add value at each level.

When working with Insurance Companies we typically find that there are five main stages of maturity of the claims supply chain. Each stage requires a different approach in order to maximise return on investment for the client.

That said, these stages and our approach is indicative of what activity is required and what the likely outcomes will be.

Each client is different, with unique requirements and expectations.

There is no generic approach, only the application of experience and expertise within insurance claims procurement.

  • No dedicated supply or insurance claims procurement staff
  • Total supplier spend not known
  • Rates sometimes recorded
  • No formal panel
  • Few if any signed contracts
  • Ad-hoc MI
  • Claims experts not vendor experts

  • Individuals allocated to vendor management as part of wider duties
  • Formal panel exists
  • Annual spend is known
  • Semi-regular MI received from vendors
  • Some contracts in place

  • Vendor management and bidding software utilised
  • Contract management automated
  • MI and data sets absorbed into central data base for analysis
  • Audit scores (performance, compliance and ESG) centralised and monitored
  • Extensive category plans in place

  • Claims supply chain “Eco-system” is all connected and automated
  • Real time data feed and analytics
  • Predictive tools in place to feed into pricing and other areas of the business
  • Surge resilience adaptability
  • Real time measurements of capacity and failure points
  • Performance based work allocation in real time